Designing the moments between meetings. 

@ Meta Advocacy Day

For three consecutive years, I led our creative team and created the experiential design system and attendee experience evolution for Meta Advocacy Day in Washington, DC.
While programming remained externally led, I led the experiential framework focused on designing a seamless attendee journey across hospitality, activations, environmental branding, catering, and social experiences. Over three years, the program evolved into a more cohesive and elevated brand experience that balanced operational excellence with thoughtful, human-centered design.
Meta Advocacy Day brings together small business owners from across the U.S. for conversations with Meta leadership and policymakers centered around technology, community, and public policy—as well as trainings for Meta products.
In the program’s latest iteration, we expanded activations to the U.S. Capitol, introducing the challenge of creating cohesive Meta-branded experiences across multiple venues and touchpoints while maintaining operational clarity and consistency.
Led a cross-functional creative team spanning strategy, 3D design, and visual design.

Sold in ideas for new activations that proved to enrich the attendee’s experience while at the event.
Used my past knowledge of the history of this event to onboard teams and help them understand this audience of Small Business Owners clearly prior to creative brainstorming new activations for them.

Hyperlapse video captured in a custom fabricated photo booth for our 2026 event in Washington DC.

2026 Highlights

Custom-made Meta symbol video booth

HYPERLAPSE VIDEO CONTENT — A hit with this specific group of attendees—who are social media-savvy, small business owners who are major Meta fans.
Surprise & delight moments

BALLROOM TRANSFORMATION —Following afternoon programming, a concealed ballroom wall opened to reveal the large-scale Meta symbol installation and interactive postcard experience—transforming the space from a conference setting to an immersive social activation.
Endless content capture opportunities

FOR THE LOVE OF CONTENT — From exciting activations at each of the 3 locations the attendees were constantly getting opportunities to create content for their businesses and their social channels.
Programming at Capitol Hill

EXCITING CHALLENGE — Activating in the U.S. Capitol Building proved difficult, but not impossible! Many of the attendees noted being provided access into the Capitol building was a highlight of their experience.
Welcome party at the Meta DC Office

Attendees were welcomed to the city by a curated welcome party held at the DC Meta office. The night was filled with fun activities to do such as air hockey, pool, an interactive photo wall.
Making connections to what matters

POSTCARD ACTIVATION 2.0 — After a successful first year, we brought the postcard activation back in 2026 with greater purpose and strategy. What began as a popular guest moment evolved into a fully built experience prompting attendees to write a thank-you or note to the policymakers they met in D.C.—directly connecting the activation to the larger purpose of their visit.