Howdy, i’m melissa.

My superpower is turning chaos into clarity

I design cohesive brand experiences that connect brand, space, and story across both digital and physical touchpoints.

aka. the expertise I bring to the table

I’m a multidisciplinary designer focused on building thoughtful brand experiences across digital, environmental, and experiential spaces. My work sits at the intersection of brand identity, experience strategy, and systems thinking — translating complex ideas into cohesive, human-centered design.
With experience spanning global brands, internal engagement platforms, live events, and immersive activations, I specialize in creating scalable design systems, shaping attendee and user journeys, and bringing clarity to complex ecosystems through intentional visual storytelling.
I’m especially interested in how design can create connection — whether through physical environments, digital experiences, or the moments in between.
brand identity + graphic design
experience strategy
digital design (Ui/Ux)
designing systems for experience
turning chaos into clarity through design

JPMorganChase Corporate Challenge — Rebrand & Design System

Led the rebrand and visual identity system for the JPMorganChase Corporate Challenge, creating a scalable design framework across event, digital, and environmental touchpoints.
Modernize the legacy visual identity of a globally recognized corporate race series while preserving the equity, energy, and familiarity participants associated with the event.
Developed a scalable rebrand and design system that unified digital, environmental, and on-site touchpoints across the event ecosystem. The refreshed identity emphasized movement, camaraderie, and employee connection while creating greater consistency across markets and experiences.
Created a more cohesive and contemporary brand experience that elevated participant engagement and established a flexible foundation for future event expansion and storytelling.

Meta Advocacy Day — Attendee Experience Strategy

Led the experiential design system and attendee experience evolution for Meta Advocacy Day over a three-year span, creating cohesive branded touchpoints across activations, hospitality, environmental graphics, and guest amenities while expanding upon Meta’s established visual language.
Design a seamless and elevated attendee experience across a multi-day executive event while maintaining alignment with Meta’s brand standards and evolving the experience year-over-year.
Built a cohesive experiential design system spanning hospitality, activations, environmental graphics, catering moments, and guest amenities. Focused on refining the attendee journey through thoughtful transitions, operational cohesion, and elevated brand touchpoints.
Transformed operational moments into intentional experiences, creating a more polished, immersive, and attendee-centered environment that strengthened overall event perception and consistency across multiple years.