Howdy,
i’m melissa
I enjoy designing systems that shape how people experience brands.
My work spans experiential design, digital platforms, and visual identity systems — creating cohesive, scalable experiences that balance strategic clarity with emotional impact.
my bread
& butter
aka. the expertise I bring to the table
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Experience Strategy
Brand Identity & Design Systems
Experiential & Environmental Design
UI/UX & Digital Design
Visual Storytelling
Attendee Journey Design
Cross-Platform Brand Consistency
Translating Complexity into Clarity
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I’m a multidisciplinary designer focused on building thoughtful brand experiences across digital, environmental, and experiential spaces. My work sits at the intersection of brand identity, experience strategy, and systems thinking — translating complex ideas into cohesive, human-centered design.
With experience spanning global brands, internal engagement platforms, live events, and immersive activations, I specialize in cohesive brand experiences across digital and physical touchpoints — translating complexity into human-centered design systems that drive connection, clarity, and engagement.
I’m especially interested in how design can create connection — whether through physical environments, digital experiences, or the moments in between.
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Audit & analyze the system to understand the human experience
some things i've done
✦
✿
✦
some things i've done ✦ ✿ ✦
Evolved a globally
recognized corporate
running series.
JPMorganChase Corporate Challenge — Rebrand & Design System
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Led the rebrand and visual identity system for the JPMorganChase Corporate Challenge, creating a scalable design framework across event, digital, and environmental touchpoints.
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Modernize the legacy visual identity of a globally recognized corporate race series while preserving the equity, energy, and familiarity participants associated with the event.
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Developed a scalable rebrand and design system that unified digital, environmental, and on-site touchpoints across the event ecosystem. The refreshed identity emphasized movement, camaraderie, and employee connection while creating greater consistency across markets and experiences.
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Created a more cohesive and contemporary brand experience that elevated participant engagement and established a flexible foundation for future event expansion and storytelling.
Designing the
moments between
the meetings.
Meta Advocacy Day — Experiential Design system & Attendee Experience Strategy
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Led the experiential design system and attendee experience evolution for Meta Advocacy Day over a three-year span, creating cohesive branded touchpoints across activations, hospitality, environmental graphics, and guest amenities while expanding upon Meta’s established visual language.
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Design a seamless and elevated attendee experience across a multi-day executive event while maintaining alignment with Meta’s brand standards and evolving the experience year-over-year.
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Built a cohesive experiential design system spanning hospitality, activations, environmental graphics, catering moments, and guest amenities. Focused on refining the attendee journey through thoughtful transitions, operational cohesion, and elevated brand touchpoints.
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Transformed operational moments into intentional experiences, creating a more polished, immersive, and attendee-centered environment that strengthened overall event perception and consistency across multiple years.
Standing out inside
a high-energy
brand world.
Golf le Fleur x Converse @ Camp Flog Gnaw — Shoe launch festival activation
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Led the visual branding system and environmental signage strategy for the activation, developing concepts for the retail tent façade and creating a cohesive signage ecosystem across the entire experience. Working alongside the broader creative direction team, I translated the custom colorways of the featured footwear collection into a scalable visual language that unified retail, customization, and experiential spaces while maintaining strong brand consistency throughout the festival footprint.
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Create a visually striking retail and experiential environment that could stand out within the highly saturated visual landscape of Camp Flog Gnaw while supporting multiple attendee journeys across GA retail, VIP experiences, and influencer seeding activations. The experience also needed to balance high-throughput functionality with the elevated, expressive identity of Golf le Fleur x Converse.
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Developed a flexible environmental branding and signage system inspired by the custom colors and playful identity of the product launch. The approach focused on translating the footwear palette into immersive physical touchpoints across façade concepts, directional signage, retail graphics, and activation moments to create a cohesive yet energetic brand world. The system was designed to support attendee flow, improve navigation, and maintain visual continuity across multiple experiential zones.
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Helped transform the activation into a high-energy retail and cultural experience that drove strong attendee engagement, seamless retail interaction, and elevated brand visibility within the festival environment. The expanded GA and VIP experiences contributed to a nearly 7x increase in total sales compared to the previous year while supporting thousands of attendee interactions across retail and customization experience.
Standing out inside
a high-energy
brand world.
Golf le Fleur x Converse @ Camp Flog Gnaw — Shoe launch festival activation
-
Led the visual branding system and environmental signage strategy for the activation, developing concepts for the retail tent façade and creating a cohesive signage ecosystem across the entire experience. Working alongside the broader creative direction team, I translated the custom colorways of the featured footwear collection into a scalable visual language that unified retail, customization, and experiential spaces while maintaining strong brand consistency throughout the festival footprint.
-
Create a visually striking retail and experiential environment that could stand out within the highly saturated visual landscape of Camp Flog Gnaw while supporting multiple attendee journeys across GA retail, VIP experiences, and influencer seeding activations. The experience also needed to balance high-throughput functionality with the elevated, expressive identity of Golf le Fleur x Converse.
-
Developed a flexible environmental branding and signage system inspired by the custom colors and playful identity of the product launch. The approach focused on translating the footwear palette into immersive physical touchpoints across façade concepts, directional signage, retail graphics, and activation moments to create a cohesive yet energetic brand world. The system was designed to support attendee flow, improve navigation, and maintain visual continuity across multiple experiential zones.
-
Helped transform the activation into a high-energy retail and cultural experience that drove strong attendee engagement, seamless retail interaction, and elevated brand visibility within the festival environment. The expanded GA and VIP experiences contributed to a nearly 7x increase in total sales compared to the previous year while supporting thousands of attendee interactions across retail and customization experience.