Howdy, i’m melissa.

My superpower is turning chaos into clarity

I design cohesive brand experiences that connect brand, space, and story across both digital and physical touchpoints.

my bread
& butter

aka. the expertise I bring to the table

  • I’m a multidisciplinary designer focused on building thoughtful brand experiences across digital, environmental, and experiential spaces. My work sits at the intersection of brand identity, experience strategy, and systems thinking — translating complex ideas into cohesive, human-centered design.

    With experience spanning global brands, internal engagement platforms, live events, and immersive activations, I specialize in creating scalable design systems, shaping attendee and user journeys, and bringing clarity to complex ecosystems through intentional visual storytelling.

    I’m especially interested in how design can create connection — whether through physical environments, digital experiences, or the moments in between.

  • brand identity + graphic design

    experience strategy

    digital design (Ui/Ux)

    designing systems for experience

    turning chaos into clarity through design

JPMorganChase Corporate ChallengeRebrand & Design System

Evolution of a globally recognized corporate running series.

  • Led the rebrand and visual identity system for the JPMorganChase Corporate Challenge, creating a scalable design framework across event, digital, and environmental touchpoints.

  • Modernize the legacy visual identity of a globally recognized corporate race series while preserving the equity, energy, and familiarity participants associated with the event.

  • Developed a scalable rebrand and design system that unified digital, environmental, and on-site touchpoints across the event ecosystem. The refreshed identity emphasized movement, camaraderie, and employee connection while creating greater consistency across markets and experiences.

  • Created a more cohesive and contemporary brand experience that elevated participant engagement and established a flexible foundation for future event expansion and storytelling.

Meta Advocacy Day Attendee Experience Strategy

Designing the moments between the meetings.

  • Led the experiential design system and attendee experience evolution for Meta Advocacy Day over a three-year span, creating cohesive branded touchpoints across activations, hospitality, environmental graphics, and guest amenities while expanding upon Meta’s established visual language.

  • Design a seamless and elevated attendee experience across a multi-day executive event while maintaining alignment with Meta’s brand standards and evolving the experience year-over-year.

  • Built a cohesive experiential design system spanning hospitality, activations, environmental graphics, catering moments, and guest amenities. Focused on refining the attendee journey through thoughtful transitions, operational cohesion, and elevated brand touchpoints.

  • Transformed operational moments into intentional experiences, creating a more polished, immersive, and attendee-centered environment that strengthened overall event perception and consistency across multiple years.