Howdy, i’m melissa.
My superpower is turning chaos into clarity.
I design cohesive brand experiences that connect
brand, space, and story across both digital and
physical touchpoints.
my bread and butter
Atlas Suites
2022
Echo Center
2021
Brightline House
2020
Northgrid Park
2019
JPMorganChase Corporate Challenge — Rebrand & Design System
Evolution of a globally recognized corporate running series.
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Led the rebrand and visual identity system for the JPMorganChase Corporate Challenge, creating a scalable design framework across event, digital, and environmental touchpoints.
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Modernize the legacy visual identity of a globally recognized corporate race series while preserving the equity, energy, and familiarity participants associated with the event.
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Developed a scalable rebrand and design system that unified digital, environmental, and on-site touchpoints across the event ecosystem. The refreshed identity emphasized movement, camaraderie, and employee connection while creating greater consistency across markets and experiences.
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Created a more cohesive and contemporary brand experience that elevated participant engagement and established a flexible foundation for future event expansion and storytelling.
Meta Advocacy Day — Attendee Experience Strategy
Designing the moments between the meetings.
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Led the experiential design system and attendee experience evolution for Meta Advocacy Day over a three-year span, creating cohesive branded touchpoints across activations, hospitality, environmental graphics, and guest amenities while expanding upon Meta’s established visual language.
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Design a seamless and elevated attendee experience across a multi-day executive event while maintaining alignment with Meta’s brand standards and evolving the experience year-over-year.
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Built a cohesive experiential design system spanning hospitality, activations, environmental graphics, catering moments, and guest amenities. Focused on refining the attendee journey through thoughtful transitions, operational cohesion, and elevated brand touchpoints.
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Transformed operational moments into intentional experiences, creating a more polished, immersive, and attendee-centered environment that strengthened overall event perception and consistency across multiple years.
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JPMorganChase Corporate Challenge
Rebranded the world's largest corporate running series from J.P. Morgan to the JPMorganChase Corporate Challenge
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Darryl the Dog Converse launch at Camp Flog Gnaw
Crafted the visual language and attendee experience for the Golf le Fleur x Converse shoe launch at Camp Flog Gnaw 2024, including the design of all printed materials and the strategic development of guest flow throughout the space.
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Meta Advocacy Day
A two-day event in Washington, DC, bringing together Meta Leaders Network small business owners to connect with their congressional representatives, share how Meta has positively impacted their businesses, and build relationships with one another — while also deepening their understanding of Meta’s tools through hands-on education.
