Lead the rebrand of the world’s largest corporate running series from J.P. Morgan to JPMorganChase.

At the time I was brought into the project, news of the shift from J.P. Morgan to JPMorganChase had just hit the team and put a damper on the momentum of the rebranding. Three years worth of rebranding work had already been done to update the look for the series-wide celebration of the 50th year running of the series. of the J.P. Morgan branded Corporate Challenge….until I came along with my super power.

I was called in as the creative reinforcement to sort through the chaos that ensued and provide creative clarity across our internal and external partners as well.