Designing the moments between the sessions. 

@ Meta Advocacy Day

For three consecutive years, I led our creative team and created the experiential design system and attendee experience evolution for Meta Advocacy Day in Washington, DC.
Meta Advocacy Day brings together small business owners from across the U.S. for conversations with Meta leadership and policymakers centered around technology, community, and public policy—as well as trainings for Meta products.
In the program’s latest iteration, we expanded activations to the U.S. Capitol, introducing the challenge of creating cohesive Meta-branded experiences across multiple venues and touchpoints while maintaining operational clarity and consistency.
Leading a cross-functional creative team spanning strategy, 3D design, and visual design, I helped evolve the event year-over-year into a more immersive and elevated brand experience.

Hyperlapse video captured in a custom fabricated photo booth for our 2026 event in Washington DC.

2026 Highlights

Custom-made Meta symbol video booth

HYPERLAPSE VIDEO CONTENT—A hit with this specific group of attendees—who are social media-savvy, small business owners who are major Meta fans.
Surprise & delight moments

BALLROOM TRANSFORMATION—Following afternoon programming, a concealed ballroom wall opened to reveal the large-scale Meta symbol installation and interactive postcard experience—transforming the space from a conference setting to an immersive social activation.
Endless content capture opportunities

From exciting activations at each of the 3 locations the attendees were constantly getting opportunities to create content for their businesses and their social channels.
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A 40 ft tall Darryl welcomed guests to the tent and served as a beacon across the whole festival.
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The retail tent where the shoes were available for purchase to the general public was designed to resemble a dog house.
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Signage visuals throughout the footprint.
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Custom dog-like accents throughout the spaces such as custom dog bowls, tennis ball, and dog treats.