Darryl the Dog Converse launch
@ Camp Flog Gnaw
Golf le Fleur x Converse at Camp Flog Gnaw 2024 was a large-scale festival retail and brand experience designed to immerse attendees in the world of the latest footwear and apparel launch. Spanning GA retail, VIP customization experiences, influencer seeding moments, and branded environmental touchpoints, the activation transformed product storytelling into an interactive physical environment rooted in the energy, color, and individuality of the Golf le Fleur brand world.
Camp Flog Gnaw ‘24 sizzle reel
Main elements of the experience
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VIP tent guests could personalize their shoes with exclusive to Camp Flog Gnaw custom patches.
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Seating area with custom coffee table and pillows we created for guests to enjoy outside the seeding tent.
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VIP guests were invited to the seeding tent to have a curated try-on of the new shoes and explore other Converse classics in the space.
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A 40 ft tall Darryl welcomed guests to the tent and served as a beacon across the whole festival.
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The retail tent where the shoes were available for purchase to the general public was designed to resemble a dog house.
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Signage visuals throughout the footprint.
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Custom dog-like accents throughout the spaces such as custom dog bowls, tennis ball, and dog treats.
