270 Park Ave 50 years running activation
To celebrate the 50th anniversary of the JPMorganChase Corporate Challenge in 2026, our team designed an immersive headquarters activation that brought the story of the Series to life for employees at 270 Park Avenue. The experience celebrated five decades of teamwork, community, and global connection, inviting both longtime participants and those new to the event to discover its history, cultural impact, and enduring legacy. Through storytelling, interactive content, and environmental design, the activation transformed the Corporate Challenge into more than a race—it became a celebration of the relationships and employee experiences that have defined the Series for 50 years.
