ABOUT

I led the visual design and digital experience strategy for Nike’s multi-year Athlete Empowerment initiative, shaping the program’s creative identity across web, campaign storytelling, and in-store touchpoints. Partnered cross-functionally with Brand, DEI, Retail Ops, HR, Legal, and Communications teams to develop scalable seasonal activations, immersive content experiences, and engagement strategies that connected Nike Store Athletes to their communities in meaningful and authentic ways.

People-First Approach

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Reliability You Can Count On

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A Focus on Quality

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People-First Approach · Reliability You Can Count On · A Focus on Quality ·

  • Black Women Business Owners

    A gifting initiative spotlighting Black women-owned businesses across Nike regions, paired with storytelling and virtual town halls centered around women’s empowerment and activism.

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WHAT SETS US APART

Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.

2021–2022

  • Black Women Business Owners — Gifting and storytelling initiative supporting Black women-owned businesses across Nike regions.

  • LGBTQIA+ Pride — Educational podcast and visibility campaign focused on LGBTQIA+ inclusion and representation.

  • Learning Is a Journey — Career development platform featuring educational content and live training sessions.

  • Futuro Latinx — Digital storytelling and time capsule experience centered on Latinx identity and future perspectives.

  • Olympics — Gamified retail engagement experience inspired by Olympic competition and team performance.

  • Indigenous Heritage — Community investment initiative spotlighting Indigenous-owned businesses and cultural storytelling.