COLOURPOP'S COMPETITION
Who is Colourpop competing against?
Where does Colourpop fit in the industry?
What's going on in the beauty industry?
An online makeup brand that provides a variety of high-quality makeup products at a low price.
WHAT MAKES THEM UNIQUE?
Colourpop empowers people to be playful and experiment with makeup with affordable prices, easily accessible makeup advice and an inspiring community of makeup lovers.
Colourpop is able to have low prices by having every process done under one roof. This also means they have complete creative control over the products they create. Colourpop responds to trends as they happen and is able to give customers the products they want while they still want them. They empower their community to be playful and experiment with products in a way that isn’t intimidating and makes their customers feel good about themselves.
WHAT DO THEY STAND FOR?
These values embody all that Colourpop stands for and believes in as a brand. They live them in everything that they do.
CONFIDENCE
Be proud of what we offer to our audience and inspire them to feel comfortable in their own skin and know their worth.
INSPIRATION
Encourage uniqueness and originality. Find new ways to exceed customer expectations and create new trends in the makeup industry.
EMPOWERMENT
Champion customers and show them that they are unstoppable. Give them the tools and knowledge to be FIERCE.
RELATABILITY
Be approachable. Period. If Morphe is your edgy older sister, then Colourpop is your quirky best friend.
DEPENDABILITY
Be a trustworthy and reliable space for makeup exploration. Every time customers interact with the brand provide proof on the brand promise.
Values were assembled from research conducted from social listening and articles of interviews with the owners and employees of Colourpop,