https://www.melissapoe.com/blog daily 0.75 2026-07-06 https://www.melissapoe.com/blog/270parkaveactivation monthly 0.5 2026-07-06 https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/1783307712328-U9876SIJ1066QNK6ZQPM/Screenshot+2026-07-05+at+10.31.45%E2%80%AFPM.png Blog - 270 Park Ave 50 years running activation - 270 Park Ave, Main Lobby To entice the employees as soon as they enter the building to come to the activation, we installed our traveling #JPMCC letters in the main lobby of the building. These letters served as a photo opportunity as well as a call-to-action that our activation was within the building. https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/1783308521987-XAC9XO8691BZFRF93DZ6/Vanderbilt+Tunnel_Template.png Blog - 270 Park Ave 50 years running activation - The Vanderbilt Passage This interactive corridor is in the heart of the building and is a connection point for many to pass through to enter into a different part of the building or just take a small break during their work day. We crafted content to play across these screens that immersed the viewers in the action of the Corporate Challenge and told the story of the history as well. https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/1783307705628-IPZN6SR9A86AD4H7X566/Screenshot+2026-07-05+at+10.37.07%E2%80%AFPM.png Blog - 270 Park Ave 50 years running activation - 50th storytelling + activation amplification Large wall sized screens that we crafted short form content for that celebrated the 50 years running of the Series as well as the global scale of the event as a whole to inform the employees of the impact JPMCC has across the globe. https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/1783307508436-LB0A6ADH5ASBJC2EMWZD/Screenshot+2026-07-05+at+10.30.53%E2%80%AFPM.png Blog - 270 Park Ave 50 years running activation - Employee Stories + Global Impact; South Landing We crafted this side of our main installation to tell the stories of employees in the firm who have participated in the race over the years. This side of the wall also included call outs to the sponsorships and beneficiaries who we partner with across the series and the impact that has on local communities and the businesses we sponsor with. The large screen on the end played a video that explained the global reach and scale the Series has, as well as told the unique stories of each location. https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/1783307698956-HWUV1W25VC6VLVHN06XZ/Screenshot+2026-07-05+at+10.35.14%E2%80%AFPM.png Blog - 270 Park Ave 50 years running activation - Colleague Connection Activation; South Landing We crafted an interactive element into the South Landing activation to invite employees to send a note of encouragement or acknowledgement to a fellow colleague in any NYC JPMorganChase office. https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/1783307549768-9R5F2C8XZLO5Y3WDCT36/Screenshot+2026-07-05+at+10.56.46%E2%80%AFPM.png Blog - 270 Park Ave 50 years running activation - 50 year legacy story; South Landing We crafted this side of our main installation as a large timeline to showcase the legacy of the Series across the 50 years it has been running. This side of the wall also included an installation which held many of the unique finisher shirt designs the Series has had over the years. https://www.melissapoe.com/blog/category/Storytelling monthly 0.5 https://www.melissapoe.com/blog/category/Branding monthly 0.5 https://www.melissapoe.com/blog/category/Experience+Design monthly 0.5 https://www.melissapoe.com/blog/category/Design+Strategy monthly 0.5 https://www.melissapoe.com/home daily 1.0 2026-06-01 https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/40fa1a8d-4283-42c0-923c-d272e7810827/VISIONARY-ADOBE.png https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/4f5ab64a-2654-4efd-821f-be9d552bd24e/Melissa-TingsArtboard-2-copy-21.png https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/6f55b5e2-5aaf-48f4-a5d2-74f2d4e58415/VA+GIRL.png https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/cf0e02c0-30a6-4813-9210-1a022e49fcfd/Melissa-TingsArtboard-2-copy-2.png 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https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/9962d755-4686-4ed1-bd23-e5d0f5ca170d/Screenshot+2026-06-04+at+1.41.07%E2%80%AFPM.png JPMCC https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/8aa738ee-3920-42cc-a097-f8fa20d4bf8f/Screenshot+2026-06-04+at+1.41.35%E2%80%AFPM.png JPMCC https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/2344d11d-ebec-4018-96b0-eab217e14289/Screenshot+2026-06-04+at+1.40.58%E2%80%AFPM.png JPMCC https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/3e8ed1f3-0178-4fa1-a9e6-87a88ddf0acf/Screenshot+2026-06-04+at+1.39.02%E2%80%AFPM.png JPMCC https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/6ba6748b-904c-4237-a79e-6eb33756c912/JPMCC-2026-Series-Map-v3_SW-LocationMap_For+Light+background+copy.png https://images.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/f670e260-d8d9-4f0c-941e-933033aa21e2/2026_JPMCC_Singapore_Full_+638.jpg https://video.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/1cdc0ce9-00d4-4d7a-8ae2-e05b6f649f12/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/69f163ec3752a17094b3e8f8/1cdc0ce9-00d4-4d7a-8ae2-e05b6f649f12/thumbnail JPMCC Developed the creative narrative, storyboard, and motion design for an educational video celebrating the 50-year legacy of the JPMorganChase Corporate Challenge. Created in partnership with the Employee Experience and Sports & Entertainment teams, the piece serves as the centerpiece of an activation at JPMorganChase's global headquarters (270 Park Avenue, New York), immersing employees in the history, global reach, and lasting impact of the Corporate Challenge Series. The surrounding activation, shown below, was designed to further engage employees and bring the anniversary celebration to life.