SOLO PROJECT | 2 WEEKS

Double the dove

double the love

Dove & Dove sponsored Galentine’s brand experience event focused on friendship, self-love & women empowerment.

CHALLENGE

Create a brand experience concept for Valentine's Day that allows people to share their love for each other.

OPPORTUNITY

Dove Chocolate and Dove, the personal care brand, are both major advocates for women empowerment and self-esteem in young girls. Galentine’s day, a holiday made popular by Leslie Knope from Parks & Rec, is a day dedicated to the celebration of women, self-love and friendship.

SOLUTION

The ‘Double the Dove, Double the Love’ brand experience is an event that is meant to create awareness for women’s issues and raise money for the Dove Self-Esteem Project and Dove Chocolate’s CARE® Village Savings and Loan Association.

EVENT FEATURES

DOVE PROMISES

An interactive experience where you make promises to yourself and write them out on a chalkboard wall.  Your friends pledge to keep you accountable to the promises you make to yourself.

Dove Promises - Chalkboard Wall

BREAK UP WITH BAD THOUGHTS

A booth dedicated to stop thinking negatively about yourself and/or other women. The point is to not let the negative thoughts control you any longer. Guests are invited to write bad thoughts they've had about themselves, or other people on paint-filled balloons and throw darts at them. After all the balloons are popped, they have the option to keep the painting as a memory to not think that way anymore!

Break up with Bad Thoughts Concept

'GRAM'-ABLE MOMENTS

A photo-op station with a neon sign. This invites guests to take pictures and share on social media using the hashtag #DoubleTheDoveDoubleTheLove.

“Cleanse your body and soul, removing malice, selfishness and desire.” – Morihei Ueshiba

SEE YOUR BEAUTY

An installation where the person walks up to what looks like a mirror, but instead of seeing their reflection, the glass fades and reveals a quote.

See your Beauty Mirror

BRUNCH

A nod to Leslie Knope, the originator of 'Galentine's Day', the brunch menu will include waffles, frittatas & mimosas.

SketchLondonImage

@sketchlondon | THIS IS NOT MY IMAGE | FOR USE ONLY AS INSPIRATION/MOODBOARDING

EVENT DETAILS

 
 
 

GOALS OF THE EVENT

  • Guests leave more confident than they came in.

  • Guests leave with stronger bonds with their friends they came with.

  • Guests feel a sense of empowerment in being a woman after experience.

  • Guests feel like they are better women after experience.

MY ROLE 

Mood Boarding, Brand Research, Concept, Experiential, Design Thinking

TOOLKIT

Adobe CC Suite, Procreate, Keynote