SOLO PROJECT | 2 WEEKS
Double the dove
double the love
Dove & Dove sponsored Galentine’s brand experience event focused on friendship, self-love & women empowerment.
Create a brand experience concept for Valentine's Day that allows people to share their love for each other.
Dove Chocolate and Dove, the personal care brand, are both major advocates for women empowerment and self-esteem in young girls. Galentine’s day, a holiday made popular by Leslie Knope from Parks & Rec, is a day dedicated to the celebration of women, self-love and friendship.
The ‘Double the Dove, Double the Love’ brand experience is an event that is meant to create awareness for women’s issues and raise money for the Dove Self-Esteem Project and Dove Chocolate’s CARE® Village Savings and Loan Association.
An interactive experience where you make promises to yourself and write them out on a chalkboard wall. Your friends pledge to keep you accountable to the promises you make to yourself.
BREAK UP WITH BAD THOUGHTS
A booth dedicated to stop thinking negatively about yourself and/or other women. The point is to not let the negative thoughts control you any longer. Guests are invited to write bad thoughts they've had about themselves, or other people on paint-filled balloons and throw darts at them. After all the balloons are popped, they have the option to keep the painting as a memory to not think that way anymore!
A photo-op station with a neon sign. This invites guests to take pictures and share on social media using the hashtag #DoubleTheDoveDoubleTheLove.
“Cleanse your body and soul, removing malice, selfishness and desire.” – Morihei Ueshiba
SEE YOUR BEAUTY
An installation where the person walks up to what looks like a mirror, but instead of seeing their reflection, the glass fades and reveals a quote.
A nod to Leslie Knope, the originator of 'Galentine's Day', the brunch menu will include waffles, frittatas & mimosas.
@sketchlondon | THIS IS NOT MY IMAGE | FOR USE ONLY AS INSPIRATION/MOODBOARDING
GOALS OF THE EVENT
Guests leave more confident than they came in.
Guests leave with stronger bonds with their friends they came with.
Guests feel a sense of empowerment in being a woman after experience.
Guests feel like they are better women after experience.
Mood Boarding, Brand Research, Concept, Experiential, Design Thinking