PURPOSE
An interactive playground for customers to explore the makeup manufacturing process and create a Super Shock Shadow from scratch.
FLOOR PLAN | LAB EXPERIENCE WALKTHROUGH
The Lab gives makeup enthusiasts a chance to learn about how their make up is made in an exciting and interactive way.
SUIT UP
Guests are provided with a lab coat, safety goggles & personalized name tag to make them feel like they're in the actual Colourpop makeup lab.
TAKE QUIZ
After the guests have a chance to suit up in their lab coats, they take a quick quiz to pick out an eyeshadow color to create!
THE QUIZ
The purpose of the quiz is to help the guest find the perfect shade of eyeshadow for their makeup style, skin tone, and eye color.
MAKE SOLUTION
After completing the quiz, guests are prompted to go to the "Let's Get Started" Station. A Colourpop scientist will assist them in creating the solution for their eyeshadow!
GETTING STARTED | ROOM ONE
The first room begins the guest's journey of creating their very own eyeshadow. They suit up in their very own lab coat & goggles, take the eyeshadow quiz and begin the eyeshadow's solution.
SO PIGMENTED
With help from another Colourpop scientist, guests add pigments to their solution to create their custom shade of eyeshadow.
ADD PIGMENT | ROOM TWO
The second room is where the guests add in the color recipe to their eyeshadow solution.
SOLUTION TO PAN
The guests drop off their solutions on a conveyer belt where it gets transferred to an individual eyeshadow pan. It's ready for a pattern to be pressed into it!
LEAVE YOUR MARK
Guests get to personalize their eyeshadows by choosing a pattern to press into them.
EXPLORE OTHER KEY FEATURES:
PAN & PRESS | ROOM THREE
The last room is where the eyeshadow is completed. The mixed solution gets put into an eyeshadow pan and guests get a chance to personalize their new Super Shock Shadow.