PURPOSE

An interactive playground for customers to explore the makeup manufacturing process and create a Super Shock Shadow from scratch.
THE LAB

FLOOR PLAN | LAB EXPERIENCE WALKTHROUGH

The Lab gives makeup enthusiasts a chance to learn about how their make up is made in an exciting and interactive way.

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SUIT UP

Guests are provided with a lab coat, safety goggles & personalized name tag to make them feel like they're in the actual Colourpop makeup lab.

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TAKE QUIZ

After the guests have a chance to suit up in their lab coats, they take a quick quiz to pick out an eyeshadow color to create! 

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THE QUIZ

The purpose of the quiz is to help the guest find the perfect shade of eyeshadow for their makeup style, skin tone, and eye color. 

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MAKE SOLUTION

After completing the quiz, guests are prompted to go to the "Let's Get Started" Station. A Colourpop scientist will assist them in creating the solution for their eyeshadow!

 
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GETTING STARTED | ROOM ONE

The first room begins the guest's journey of creating their very own eyeshadow. They suit up in their very own lab coat & goggles, take the eyeshadow quiz and begin the eyeshadow's solution.

 

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SO PIGMENTED

With help from another Colourpop scientist, guests add pigments to their solution to create their custom shade of eyeshadow.

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ADD PIGMENT | ROOM TWO

The second room is where the guests add in the color recipe to their eyeshadow solution.

 

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SOLUTION TO PAN

The guests drop off their solutions on a conveyer belt where it gets transferred to an individual eyeshadow pan. It's ready for a pattern to be pressed into it!

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LEAVE YOUR MARK

Guests get to personalize their eyeshadows by choosing a pattern to press into them.

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EXPLORE OTHER KEY FEATURES:

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PAN & PRESS | ROOM THREE

The last room is where the eyeshadow is completed. The mixed solution gets put into an eyeshadow pan and guests get a chance to personalize their new Super Shock Shadow.